October 5, 2007

How do you get to things online?

A new study eeports that online users are increasingly using search engines to find things rather than going through the front door of websites.
Also, social recommendations continue to grow in importance.
According to the sudy, more than 85 percent of people polled use the "most popular" links on sites to decide what to look at -- that sounds like collective gatekeepers replacing traditional gatekeepers -- and more than 55 percent make purchase decisions based on user reviews.

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