The Pew Trust completed its 2008 news media consumption survey. And surprise surprise, readership is down.
- 39% said they read a newspapers yesterday in the 2008 report. That compares to 43% in 2006.
- In 2008 14% said they read an online newspaper, in 2006 that rate was 9%.
"The balance between online and print readership changed substantially between 2006 and 2008. In 2008, online readers comprised more than a third of all newspaper readers; two years earlier, fewer than a quarter of newspaper readers viewed them on the Web. This is being driven by a substantial shift in how younger generations read newspapers."Read the summary here
Read the full report here.