December 19, 2008

Newspaper use of Internet

Interesting look at how newspapers are using the Internet to deal with the steady loss of hard-copy readership.

The Bivings Report

Every year, The Bivings Group conducts a study of the web features of America’s largest newspapers as a way to gauge how papers are dealing with the threat and opportunity presented by the rise of the Internet as a news source.

Some key findings:
  • Newspapers are experimenting with user generated content.  The study found that 58 percent of newspapers allowed for user generated photos, while 18 percent accepted video and 15 percent articles.  Overall, 58 percent of newspapers offered some form of user generated content in 2008 compared to 24 percent in 2007.
  • Research shows that the number of newspaper websites allowing users to comment on articles has more than doubled in the last year.  Seventy five percent of newspapers now accept article comments in some form, compared to 33 percent in 2007.
  • Integration with external social bookmarking sites like Digg and has increased dramatically the last few years.  Ninety-two percent of newspapers now include this option compared to only seven percent in 2006.
  • Every newspaper the study examined featured some sort of online advertising.
  • All of the 100 newspapers in the study provide some type of RSS feed. In 2007 all but three newspapers offered RSS feeds.
See the full study.(PDF version)

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