So what does Facebook think about all this?
Fortunately for us Rory O'Connor interviewed Randi Zuckerberg, who is part of the network’s creative marketing organization on this very topic
ROC: With slumping public approval, journalism is facing a crisis of trust. We’re looking at how people can find and share credible news and information in hopes of regaining this trust. Do you think Facebook plays a role in this process at all? If so, how?
RZ: The concept of “the trusted referral” is integral to the success of content sharing on Facebook. We’ve found that it is tremendously more powerful to get a piece of content – an article, a news clip, a video, etc – from a friend, and it makes you much more likely to watch, read, and engage with the content.